Finland-based world's largest mobile phone manufacturer Nokia, has plans to challenge its rival iPhone by switching over to Linux OS. It is all set to release a device with Linux operating system inside in favor of its very own Symbian OS this week.
Following criticism that it had failed to come up with a handset to match the iPhone, Olli-Pekka Kallasvuo, President & CEO of Nokia, said that it was aiming to be "even more competitive”. “We are competitive in the marketplace right now as we speak, and we will make efforts to be even more competitive going forward."
Nokia remains the dominant supplier of smart phones, but its market share has been shrinking, falling to 45% of world-wide unit sales in the second quarter from 47.4% last year, also recently, Nokia's average selling prices have declined faster than the industry average, making high-end phones a crucial product category for the company.
Nokia Executive Vice President of Markets, Mr. Anssi Vanjoki says the new N900 phone with Linux OS, which will go on sale in October (price ranging to about €500 (about $700) excluding discounts), wasn't conceived as a direct challenge the iPhone.
Nokia's main competition with the iPhone is smart phones that use the Symbian operating system. Nokia's move away from Symbian, to the Linux-based operating system will give the new phone a more "PC-like experience," allowing users to run dozens of application windows at the same time.
I think Nokia's move to a Linux-based OS for its smartphone line is a good one since its Symbian operating system has failed to impress new consumers. Symbian is just mediocre compared to web OS on PalmPre or Androidon HTCDream, says Mr Kallasvuo.
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